Icon Winners

Orville Redenbacher and the Chick-Fil-A Cows have been crowned the nations most beloved icons of the year and will be inducted into the Madison Avenue Advertising Walk of Fame. In addition to these winners, Advertising Age has crowned winners of their own– the creepiest icons of 2007.
Check out the list of winners here.

By far, [...]

Shopper Marketing?

A new study released by Advertising Age shows that retailers are sinking large sums of money in to what is known as “shopper marketing.” According to the study, retailers are now alotting an average of 6% of budgets to put toward shopper marketing, an increase from the previous 3% in 2004. Also, retailers [...]

Nike Goes Native

For the first time, Nike produced a culturally-specific shoe. The “Air Native N7″ is designed and sold exclusively to Native Americans. According to Nike, the cultural group has a distinct foot shape- taller and almost three times as wide as the average American. In addition to the different shape of the shoe, [...]

Facebook- A Weapon of Sexual Predators

The New York attorney recently ruled Facebook as “unsafe” after a team of investigators posed as underage users and were solicited by adult sexual predators. When reporting such activity to the Facebook team, the investigators received no response, nor help from the group. In reaction to the lack of concern, the attorney issued [...]

Web 2.0 Hits the Big Time

Say what you will about the candidates’ performances at the recent CNN/YouTube debate, but one thing was obvious: Web 2.0 has gone mainstream.
It is now officially recognized as a major media channel. And judging by the near-unanimous opinion that the questions were far more interesting and insightful than the responses, it’s safe to say that [...]

Travelocity Helps the Planet

Travelocity touts carbon offsets
Campaign
Tonya Garcia PR Week USA Sep 24 2007 17:40
When employees of online travel site Travelocity expressed an interest in doing their part to counter global warming, the company created an internal task force to find ways to get involved.
As its contribution to the green movement, Travelocity, with the help of Vollmer Public [...]

Free Music!!

Get your free iTunes song at Starbucks (starting Oct.2nd)
Author: Irene Chang
Now you can count on Starbucks to give you more than your morning brew of Vanilla Latte coffee.
Starbucks Corporation is planning to give away 50 million digital songs to customers to promote a new wireless iTunes music service set to launch in select markets.
Starting from [...]

All Hail Halo 3

Gamers across the US are rushing to Best Buys, Circuit Citys, and other electronic-based stores in hopes of purchasing Halo 3.  In fact, the estimated number of preorders for the game totaled over one million, and thousands camped out over night on the chance that they could be one of the first to own the [...]

Hey! Nielsen

Today, the Neilsen Company launched a pop culture website aimed at younger audiences. The site, “Hey! Nielsen” lets users post comments and feedback about TV shows, movies and other media. The company hopes that the website will help promote the Nielsen name and give younger audiences a positive image of it. [...]

MySpace Mobile

MySpace is going mobile! This week, the site will be available on your cell phone! The site will be completely ad-supported, so it will be free to all users. Using the application, users can send and receive MySpace messages and friend requests; comment on pictures and profiles; post bulletins; update blogs; find [...]