My Kid Can Beat Up Your Honor Student

Advertisers may need to rethink the “Supermom” depicted in nearly every commercial that’s targeted to kids, families and moms.   The fitted jeans, perfect hair, no dark under-eye circles, the completely calm, cool and collected demeanor — no Mom fits that description, especially with 3 young sons in tow.  And many moms are getting tired of [...]

Celebrity Endorsements- Friend or Foe?

Ad executives are now questioning the validity of celebrity endorsements. According to them, the stars may be shining brighter than the products that they’re paid to endorse. General Motors recently hired Bob Dylan to star in a TV commercial for the Cadillac Escalade, with hopes that the musical icon would draw attention to [...]

Steal A Base, Steal A Taco

Taco Bell scored a PR home-run with their promotional giveaway at the World Series. The deal promised any baseball fan a free taco if a base was stolen at the World Series. Lucky for fans, Red Sox rookie Jacoby Ellsbury complied and stole second base in the fourth inning of the series’ second [...]

Hummer Helps

GM is trying to change the face of Hummer.  Faced by its previous image as a gas-guzzling environment enemy, the Hummer is undergoing a transformation into a heroic  vehicle that saves lives.  The plans for the “Hummer Helps” campaign entail showing actual footage of how rescue workers rely on a Hummer to save others.  GM [...]

Internet Finally Gets a {mostly} Good Wrap

Over the past years the news about social media sites and the move of children and teens from the playground to the internet has been mostly negative.  Kids stumbling across not-so-kid-friendly sites, sexual predators, advertisers targeting kids and thus “encouragin materialism,” lets face it, there really hasn’t been much, if any all, positive coverage of [...]

Entertainment Marketing

Adam Pincus works for MediaCom and is leading the agency’s initiative on marketing entertainment.
What do you think of marketing entertainment and the so-called “branded-entertainment landscape?” Adam gives his insight in a brief interview. Read it here.

NBC Needs Some Lovin’

Whether you’re a Grey’s fan, Office fanatic, or CSI addict like myself, Thursday evenings are something that most of us look forward to for homework-breaking-couch-potato-being-brain-cell-zapping purposes.  Regardless of what we watch, I think we can all agree that Thursday night is an all and out brawl for viewer’s attention.
NBC, home of The Office, Scrubs, My [...]

So-Long Sitcoms

As of Tuesday, the Writers Guild of America authorized a strike. As industry critques say, expect to see more reality TV.
Read the full article here.

Trick-Or-Too-Sweet?

With the growing concern of obesity and other weight issues, consumers today are becoming more health conscious than ever.  This is becoming an important factor for candy companies in light of the upcoming holiday.  According to an article in BusinessWeek, candy sales have plummeted 14% from 2001-2006, and the trend is expected to continue.  Candy [...]

Diddy Takes A Shot at Advertising

Today Diddy announced his new gig: taking over all brand-management decisions for Diageo’s Ciroc vodka. His new responsibilities with the product include all of its marketing, advertising, public relations, product placement and events. So what exactly are the plans? Diddy has made it his mission to turn the drink into a top [...]