PR People: Take a Lesson From Tylenol!

We all know about the Tylenol cyanide scare back in the 80s and how Tylenol rebounded from their tremendous loss at the time.
Click here for a great example of how honesty (and openness) is always the best policy.

Stanford has a class on what?!

Facebook Applications…Yes, that’s right, Stanford University in all it’s Ivy League glory has a class that is teaching it’s students how to build Facebook Applications.
Read about it here for yourselves! Make sure to check out the comments below, one of them is from the Head Course Assistant for the class.

L.L. Bean Steps Up the Competition

In an effort to drive early Christmas sales, that are otherwise in a slump for most if not all retailers, L.L. Bean is offering free shipping with no strings attached for most items (excluded are items like beds and couches and such).  The customer does not have to have a minimum order or a maximum [...]

Web 2.0 Threatens Media Relations

“…Simply put: Audiences are more in control than ever and increasingly savvy about filtering marketing messages. As a result, PR pros have a new hat to wear: listener, learner. With the tables turned per the advent of Web 2.0, sheer Darwinism alone will lay to rest the pros who five years ago considered major market [...]