Add Humor To The Menu

A new web exclusive by Restaurant and Institutions lists the top 10 best-recalled restaurant commercials. The company’s tips to making the top 10? Be funny. According to Dan Dahlen, executive vice president for restaurants at IAG Research most of the 10 best-recalled restaurant commercials use humorous situations to set the stage for business-building messages.
“A commercial [...]

Overseas Ad Genius

Recently, Scotland made the decision to revamp their travel and tourism motto from its previous “The Best Small Country in the World.” The industry paid “top advertising brains” 125,000 euros to come up with the new catch phrase “Welcome to Scotland.”
Seriously.

(Info and photo taken from AdFreak.)

Go Scrooge Yourself!

Office Max has kicked off its 2007 underground Christmas campaign.  Last year, the company sponsored “Elf Yourself” where visitors could paste their faces on a dancing elf video.  This year, Office Max has continued the trend by pasting faces on Scrooge bodies.  Let the Bah-humbugs begin!
Scrooge Yourself! -or- Elf Yourself! 

Seemingly Contradictory Ad Campaigns Bruise Unilever

We’ve all seen the ads from Dove’s Campaign for Real Beauty — most notably the one called “Evolution” where they took an everyday, average woman and transformed her in a supermodel using hair stylists, make-up artists, but mostly computer software.
Dove’s most recent ad within the Campaign for Real Beauty called “Onslaught” which highlights the pressure [...]

Marketing… You Don’t Know Jack!

Here are the top 10 things college students don’t know about marketing, as outlined by Carol Phillips, Notre Dame marketing professor.
1. College students are not the target for most products.
2. The average household income does not support a cleaning lady (or an iPhone).
3. There are more old people than young people.
4. Facebook is an ad-supported, [...]

Bad Ass Car Commercial

Check out this new Kia ad, it’s hilarious.  The link takes you to the article, the video is in a link called “laugh-out loud commercial.”

Bebo Expected To Hit A Home-Run In Social Networking

Step aside YouTube and Facebook!  Bebo, a new social networking platform, incorporates the two.  Bebo is quoted as a  “’social media network’ where culture and content come together and people use media and entertainment as a form of self-expression.”  Bebo users can create their own “personal video profile” to post their own videos to, as [...]

Have You Had Your Break Today?

McDonald’s popularity has grown over the past several years, thanks, in large part, to the dollar menu.  But now, the fast-food giant has its sights set on something new- offering premium gourmet products.  By 2009, McDonalds plans to introduce a line of coffee beverages including smoothies, frappes and bottled beverages with prices just below potential [...]

Fed Up With Facebook Ads?

Get rid of ‘em!  Click on one of the following sites to remove ads from your profile.
Flyer Remover
Feed Ad Remover
Sponsored News Remover
Everything Remover 

BIG $$ 2 Txt Ur BFF

An estimated 1 billion text messages sent across the country on any given day, making it one of the nation’s most preferred methods of communication.  Costs to tell your “BFF Rose” that you’ll “BRB” can range anywhere from 15-20 cents, depending on your carrier.  Texting packages can cost anywhere from $3-20 just for the feature [...]