Kool-Aid and Reebok, Now There’s an Obvious Pair!

Reebok has teamed up with Kool-Aid (yes, Kool-Aid!) to bring consumers the latest and freshest tennis shoes. Not only do the soles of the shoes resemble Kool-Aid’s iconic Kool-Aid Man, but the shoes are scented with Kool-Aid flavors. The grape, cherry and strawberry scented shoes are expected to hit stores Feb. 1st, while the orange, [...]

Tales from the Tall Cans

Colt 45 is desperately trying to grab a new, young market of drinkers. Due to the drink’s bad rap and an aging market, the company has come up with a rather creative way to stir up a buzz. A new campaign, “Classic 40 Ounce: Tales From the Brown Bag” features images of twenty-something year olds [...]

New Campaign Waaay Better Than a Hot Juicy Burger?

The lovable red mop that has been sported by several in Wendy’s commercials will soon kick the bucket. According to Wendy’s CEO, commercials delivering the line “I deserve a hot, juicy burger” have been virtually ineffective on sales. Instead, Wendy’s will now focus on the quality of their food and the new commercials will come [...]

Best Buy Bites the Bullet

Realizing that their “remembrance” table for Heath Ledger was only slightly in appropriate, Best Buy has removed the table from it’s sales floor and apologized.

Microsoft Repackages Mouse for Mac Users

It’s no secret that Mac users are generally Windows haters, especially when it comes to Microsoft Vista.   So it came as no surprise to me that when Microsoft’s Marketing Department revamped packaging for a mouse that works on both Mac & PC platforms in order to appeal to and grab the attention of the Mac [...]

Best Buy Jumps the Gun

No more than one day after the news broke that Heath Ledger had died Best Buy had already jumped on the marketing train with tables hosting movies that Heath Ledger starred in, urging customers to “remember” the actor.
Stay classy, Best Buy.