MySpace Moves Into Music

MySpace is launching its ambitious music initiative, betting its broad reach, social tools and brand advertisers relationships can craft nothing less than a new business model for the ailing industry.
MySpace offers its 120 million users with the opportunity to stream full songs for free, build playlists, and buy songs from amazon.com or ringtones from jamster.
MySpace [...]

GroupM’s Goldstein: Client Spending Will ‘Stay the Course’ in ‘09

Marc Goldstein, president and CEO of media agency conglomerate GroupM North America, said he is confident that many companies would not cut back on advertising in 2009, despite the troubled economic conditions.
Goldstein also noted that he believes companies will not make rash decision and cut back on Ad spending as a result the recent economic [...]

Mother Picks up $60 Million Coke European Campaign

Coca-Cola Europe has handed a $60 million assignment to Mother, London, with instructions to create a long-running pan-European campaign promoting Coke as “the drink of the summer.”
Madrid-based Sra. Rushmore, the incumbent on the business, pitched against Mother but failed to retain the account. The Spanish agency is part of WPP Group’s United Network.
Coca-Cola has been [...]

‘Hallelujah!’ Southwest Breaks New Effort

GSD&M Idea City’s latest campaign for Southwest Airlines is exploiting a temporary “point of difference” related to how the carrier is treating customers compared to others.
An ad in the Sept. 9 Wall Street Journal used a see-through material. It instructs readers to hold the translucent page up to the light, revealing hidden fees. One print [...]

TBWA claims $600 million Dollar Account

Visa announced today that Omnicom’s TBWA as been awarded global creative and strategic marketing duties on it’s $600 Million dollar account. TBWA edged out rival companies such as WPP, Leo Burnett, and most recent holder of the account BBDO Worldwide who had been in charge of the account for years.
This means that the bulk of [...]

Reimagining Newspapers

The term “reimagining” is being used today to describe remakes that take a new direction. I made a presentation to a large group of Western Kentucky University J students on Monday, September 8th, 08.
Living in a “Digital World” was the topic of the presentation. According to a new report from the American Press Institute, the [...]