Coca-Cola Europe has handed a $60 million assignment to Mother, London, with instructions to create a long-running pan-European campaign promoting Coke as “the drink of the summer.”
Madrid-based Sra. Rushmore, the incumbent on the business, pitched against Mother but failed to retain the account. The Spanish agency is part of WPP Group’s United Network.
Coca-Cola has been changing its approach to marketing in Europe following the hiring of Guy Duncan, former client services director at WPP branding agency Coley Porter Bell, as director of creative development for Europe in June.
Wieden & Kennedy is still the agency of record for Coca-Cola’s global campaigns.
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