Nice isn’t Vice Squads Niche

An unnamed Omnicom agency declared that it could not accept an online gambling client because of ethical concerns.
According to Mark Roberts, founder and CCO of new agency Vice Squad
That made no business sense to Roberts, who had moonlighted as a freelance creative director for strip clubs in the past.
So, a month ago Roberts and partner [...]

Detroit’s Big 2? What a Combined GM/Chrysler Means for Marketing

If you’re wondering how much the U.S. auto industry has fallen, consider this: If merger talks between General Motors Corp. and Chrysler actually came to fruition, the combined company would hold only a 30% market share — well below the half GM alone owned in this country some 40 years ago. And the two auto [...]

Pepsi Upends Brands With $1.2 Billion Shake-Up

It’s hard to tell just when Pepsi blinked. For the past several years, its advertising has lacked its trademark sparkle, and its brands have lost their edge. As U.S. volume flagged, so did that signature spunk that marked Pepsi as an engaging upstart delightedly tweaking big, bad Coke.
But it appears the lead agency so far [...]