Death of Detroit would Wallup Ad World!

General Motors Corp., Ford Motor Co. and Chrysler together accounted for 3.3% of 2007 U.S. measured ad spending, according to Ad Age DataCenter’s analysis of TNS Media Intelligence data. Big deal? Yes — as in $4.6 billion in measured spending. 
The world’s top four agency companies — Omnicom Group, WPP Group, Interpublic Group of Cos. and [...]

The Digital President

During President Elect Barrack Obama’s speech on Tuesday evening he mentioned that his use of social networking was never actually about him.
The goal was to build a movement, create a community, to connect individuals to one another and to empower people by giving them the tools to organize and take action rather than finding an [...]

The Squeeze Is On as Agencies Cut Budgets

Holding companies and their agencies are freezing or cutting spending on everything from new hires and temporary help to travel and entertainment. Layoffs also have been common and most holding companies are reexamining bonuses
WPP Group perhaps has been the most aggressive at cost cutting. It instituted a freeze this month on all hiring — regardless [...]