Colbert’s attack on Miracle Whip gets serious.

Many apologies for being away so long, they’ve had me busy here working on a video for a recent personal branding seminar.  It still needs a bit of tweaking, but I will have it up shortly.  I am actually excited about getting back to my blogging thing.  As the semester winds down and winds up [...]

Introducing the Sleevie!

Has someone come out with a new ridiculous rip-off of the Snuggie?  Nope, thankfully.  The Sleevie is a fictitious ad for the Blood Center of Central Texas that aims to get more people to donate blood.
The tagline for the ad is, “You want to donate blood, but rolling up sleeves can be a real pain,” [...]

It’s about that time for December graduates…

It is actually almost past that time… what am I talking about?  It is time for seniors to begin looking at agencies that they could intern at or work for after graduation.  It really isn’t too soon for next Spring’s graduates to start looking for potential agencies, considering, as I discovered yesterday, Spring graduation is [...]

Has the attack on fat become a little too viscous?

I’ve been so wrapped up in my other tasks that I do not have much to blog about today.  I also realize that I will not exactly be able to follow a blogging schedule… I’m not really a scheduled sort of person.
With that out of the way, let’s move on… today I came across a [...]

Today’s Focus: The Art of the Interview

Found a GREAT video produced by VAULT.com
It gives excellent tips for the interviewing process. Some of these are no-brainers for most of us.
Girls: shake hands like you mean it.
and TURN OFF your cell phones!

Oh, and buy a great tailored suit. Make sure it is age and figure appropriate. Leave sexy [...]

Detroit’s Big 2? What a Combined GM/Chrysler Means for Marketing

If you’re wondering how much the U.S. auto industry has fallen, consider this: If merger talks between General Motors Corp. and Chrysler actually came to fruition, the combined company would hold only a 30% market share — well below the half GM alone owned in this country some 40 years ago. And the two auto [...]

Pepsi Upends Brands With $1.2 Billion Shake-Up

It’s hard to tell just when Pepsi blinked. For the past several years, its advertising has lacked its trademark sparkle, and its brands have lost their edge. As U.S. volume flagged, so did that signature spunk that marked Pepsi as an engaging upstart delightedly tweaking big, bad Coke.
But it appears the lead agency so far [...]

GroupM’s Goldstein: Client Spending Will ‘Stay the Course’ in ‘09

Marc Goldstein, president and CEO of media agency conglomerate GroupM North America, said he is confident that many companies would not cut back on advertising in 2009, despite the troubled economic conditions.
Goldstein also noted that he believes companies will not make rash decision and cut back on Ad spending as a result the recent economic [...]

Mother Picks up $60 Million Coke European Campaign

Coca-Cola Europe has handed a $60 million assignment to Mother, London, with instructions to create a long-running pan-European campaign promoting Coke as “the drink of the summer.”
Madrid-based Sra. Rushmore, the incumbent on the business, pitched against Mother but failed to retain the account. The Spanish agency is part of WPP Group’s United Network.
Coca-Cola has been [...]

‘Hallelujah!’ Southwest Breaks New Effort

GSD&M Idea City’s latest campaign for Southwest Airlines is exploiting a temporary “point of difference” related to how the carrier is treating customers compared to others.
An ad in the Sept. 9 Wall Street Journal used a see-through material. It instructs readers to hold the translucent page up to the light, revealing hidden fees. One print [...]